|Dancehall artist Jovi Rockwell (2nd fr. l.), with Summer Fest Production’s Executive Director, Johnny Gorzoung and the team from IRIE Jam at the Reggae Sumfest U.S. launch. (Roland Hyde Photos/RoldModel Media)|
Carib PR Newswire, HOLLYWOOD, FL, Fri. May 26, 2006: The temperature in South Florida rose a lot higher on Wednesday, May 24 as Jamaica’s biggest and continuously running music festival, Red Stripe Reggae Sumfest, rolled into the Ginger Bay Café on Hollywood Boulevard in Hollywood, Florida.
The Summerfest Production team of Executive Director Johnny Gourzong; Chairman Robert Russell and Marketing Director Jomo Cato, promoters of the greatest reggae show on earth, hosted the media and tour operators and brought them up to date on the exciting plans for this year’s event. The South Florida stop forms part of a two-city press tour of the U.S. that Summerfest Productions has launched to engage the media and reggae fans, by sharing the new innovations added to the 2006 festival.
Gourzong also urged media practitioners to become more involved in the build up to the festival and invited those present to visit Jamaica for a “world class event and a true Jamaican experience.”
And he announced a top line-up of artists for this year’s event, including multiple Grammy winner, Damian ‘Jr’ Gong’ Marley, who is set to perform on the final night of the festival on July 22, along with Bajan pop sensation, Rihanna. Gourzong also disclosed that negotiations are underway to have top U.S. Hip-Hop performer, 50 Cent and the G-Unit crew perform at the ‘Ignition’ event, slated for July 21.
At the function themed “Miami Vibes,” Director of Marketing Cato, welcomed journalists, stating, “The media in the U.S. plays an irreplaceable role in the success of Red Stripe Reggae Sumfest. Without the music industry press and the travel media embracing Jamaica and its culture, Red Stripe Reggae Sumfest would not be the success that it is.”
Cato emphasised the importance of the event to the Jamaican economy, “Our investment in Western Jamaica is quite significant and translates into hundreds of jobs, new business opportunities and several other economic and social spin offs. As organizers of Jamaica’s greatest and the world’s best reggae music festival, we are proud to know that Red Stripe Reggae Sumfest is contributing to the development of Montego Bay ‘the Vibes city’ and the country’s overall economic progress.”
Chairman Russell also extended his thanks to all participants and the many sponsors who have been supporting the high-energy reggae experience for many years.
This year, Red Stripe Reggae Sumfest is being presented under the theme, “Jamaica’s Greatest, the World’s Best.” Now in its 14th year, the event is recognised around the world as the premier reggae festival on the planet and is Jamaica’s largest and continuously running music event.
Among the artists set to perform at Sumfest 2006 are Bajan pop sensation, Rihanna, the ‘Poor People’s Governor’ Bounty Killa and the self proclaimed ‘King of the Dancehall’ and Grammy award winner Beenie Man as well as Capleton, Buju Banton, Beres Hammond, Elephant Man, Baby Cham, Macka Diamond, Busy Signal and Wayne Marshall among others.
Additionally, new themes and brand new concepts have been added to the 2006 show, which, kicks-off this year with the all new Vibe Island Beach Party on Sunday, July 16th, featuring Jamaica’s hottest selectors, the “Reggae on the Runway’ fashion segment, and the ‘White House Fish Fiesta.’
The party continues on Monday July 17th with ‘Mad Monday’s Mobay,’ staged in partnership with the Hip Strip community. This event will feature an arts and craft street fair, cuisine sampling for hip strip restaurants, and music from Jamaica’s biggest sound systems.
While on Wednesday, July 19, Summerfest Productions will stage “Top Ranking” a show that will highlight some of the best years of dancehall music. ‘Stormfront – the explosive dancehall night,’ follows on Thursday night, July 20 while the ‘Ignition’ concert will be the pulling card for Montego Bay on Friday July 21.
Sumfest will wrap up with ‘The Summit’ On July 22.
Wednesday July 19th - Top Ranking
Summerfest Productions has budgeted over $100 million to be spent on Red Stripe Reggae Sumfest this year in addition to the expenditure by the event’s major sponsors.
Key sponsors this year include Red Stripe, the Jamaica Tourist Board, Air Jamaica, Digicel and Ocean Spray as well as media partners, the Jamaica Observer, CVM TV and Fame FM.
For travel packages and more information, log on to www.reggaesumfest.com.