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Friday, April 07, 2006

Focus On Caribbean American Radio Personalities: South Florida’s Patricia Montague

Patricia Montague
WAVS Radio personality Patricia Montague. (Contributed Image)

By Haliyma Barrow
Special To HBN

Hardbeatnews, WASHINGTON, D.C., Fri. Apr. 7, 2006: Following the advice imparted by her sister and brother-in-law, Jamaican national, Patricia Montague, decided to tread onto the unknown grounds of radio during her undergraduate studies at the University of the West Indies at Mona, Jamaica.

“From the first day I walked into the radio class at CARIMAC [Caribbean Institution of Media and Communication] I knew I was in the right place,” Montague recalled. “Ever since then I’ve been trying to live up to my obligation to educate, inform and entertain my listeners. Life is hard, everybody is stressed out; I use my programs to make people laugh, while learning something, so they can forget about the stress and problems in their life, if only for an hour or two. I love radio and music, I have the perfect career. I can’t imagine doing anything else.”

After working with Jamaica Information Service Radio Department as a producer/reporter on the program “Jamaica Magazine,” Montague migrated to Florida in 1989. However her initiation into the United States radio industry did not arrive until the following year. Differentiating between the structure of Caribbean radio and US radio, Montague described the setbacks that she encountered on attempting to venture into the US media market.

“When I got here I did not work for a whole year because coming from the Caribbean we are not familiar with the concept of brokered radio,” Montague commented.

Despite the obstacles, Montague landed a job at Club Classic, where she became the entertainment manager, working alongside DJ Squeeze from Jamaica. She then recalled how this opportunity expanded her expertise in the field of radio, thus leading her to greater heights within the radio domain.

“I met some people at [Club] Classic and started [working as] their entertainment manager at the club and that’s how the whole radio thing spiraled from there,” Montague said. “They had a DJ at the club [called DJ Squeeze from Jamaica], and they wanted somebody with him to give the information side of things with the news, the sports and all of that. He and I started working on that program together, and eventually I evolved into doing not only the information part of it but also the music and so on.”

Since then, Montague has occupied the position as the host of five daily programs namely Music Fusion, Big Music Tuesday, Reach Out Program, Afternoon Party Mix and Frantic Friday Fete which airs from Monday through Friday respectively on WAVS 1170 AM. Apart from the rigid musical format that each program assumes, Montague says that there is also an incorporation of features such as “Who Wants to be a ‘Hundredollaire’” and “Domino Grand Slam,” which allows listeners to explore their recreational talents.

As the president of Princess PM Productions, a media marketing and advertising company which airs programs on the Miami-based radio station WAVS 1170 AM, Montague’s engaging presentations of the news and entertainment segments of the daily programs that flood the airwaves, has ranked her as one of the leading Caribbean American radio personalities across the U.S.

Some of the artistes who have appeared on her programs include Richie Stevens, Buju Banton, Beenie Man, Shaggy, Marcia Griffiths and Morgan Heritage.

Besides hosting her own radio programs, Montague also serves as a DJ at clubs, parties and weddings. But since the birth of her daughter she has been on hiatus from the DJ spotlight, which she hopes to resume when her daughter is 18 months.

Montague has also worked at WRBD 1470 AM as the host of a morning Caribbean-oriented program, which was eventually converted into a six-day per week program; WHIZ Communications and in partnership with Malcolm T., a Barbadian radio DJ based in Southern Florida. After T’s retirement she gained the rights to his time, establishing her own radio program.

Montague is also the recipient of the 1995 Female Selector of the Year Award and Radio Personality of the Year Award at the Reggaesoca Music Awards, which she considers to be the most prominent aspect of her career. -

Posted by jebratt :: Friday, April 07, 2006 :: 0 comments

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