Colin Ninvalle - 2004 - Toucan Publishing Inc.
STEREOTYPES, described by the author as "conceptual viruses", is a "must read" because of its stark association with other viral infections that have come to the forefront of public consciousness today. Stereotypes infest many of our treasured perceptions, but, curiously enough, this species of' social germs has acquired a "taken-for-granted" status in every practice. Therein lies the danger.
The book brings a fresh perspective to a topic that is sensitive, complex and difficult to manage. Mr. Ninvalle shows us the manner in which stereotypes concentrate, and indeed mutate, both within and among a combination of areas of ordinary social life and social-scientific studies: Everyday social practices, Race and Ethnic interactions and, in particular, known alternative discourses such as Marxism, Feminism and Afro-centrism. The tool he uses, "symbolic equations", allows us to picture the real nature and reach of' stereotypes, and forces us to re-examine our thinking in these and other areas.
STEREOTYPES can be overwhelming and insidious. Nevertheless, the author ends the book on a high note of optimism. This is what is unique about his approach to the subject. The spiritual face of humanity consistently comes to the surface of the analysis, especially when the author organizes his message in little stories. He reminds us that, the scourge of stereotypes is actually a "mind-made" phenomenon that can, as he believes, be completely erased from our thinking processes once we start looking at, and talking to each other more from the "heart".